Lovethislife Brand History : Lovethislife Branding : Lovethislife Designs

Musician David Culiner’s genuine Gig was born from life’s blind turns
as a theme for a manifesto and a band entitled ‘LovethisLife.’

Cut to January, 2003... with no fashion industry experience, David naively set out to
offer LovethisLife as an expression for others to celebrate their own unique stories in.

Obstacles are launchpads

To the shock of our fashion-challenged musician...the brand's connection was genuine
and true as LovethisLife swept into 500 specialty boutiques, luxury resorts,
record stores, and more across North America, Europe, & Asia.

The LovethisLife Manifesto has unexpectedly become an inspiration. Letters and e-mails
of appreciation are continually received from humans from all walks of life who are
eager to share their own experiences and interpretations of what LovethisLife
means to them.

The response to the Manifesto has inspired a new sound for the next LovethisLife
album entitled “Resilience.” Yep...the blind turns just keep on coming.

At your core... you rock and you rule…
Traverse within to own it

So...what’s your Gig (and are you living it)?.